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Music Promotion For Independent Musicians was created by musicians for
musicians. We work both local and national markets for independent
artists to get you found, heard and ultimatly, sell your music.


Self Music Promotion
The difference between Guerrilla, Behind-the-Scenes, & Viral Marketing for Indie Bands

Posted in Independent Music Promotion with tags indie bands, music promotion,
music marketing, viral marketing, promote your band, independent
musicians, guerilla marketinrg, behind-the-scenes, music magazine on
September 2, 2010 by yourbandisavirus

Guerrilla Marketing

According to Wikipedia, “Guerrilla marketing is an unconventional system of
promotions that relies on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing tactics are unexpected
and unconventional; consumers are targeted in unexpected places, which
can make the idea that’s being marketed memorable, generate buzz, and
even spread virally.”

Talk to people individually. Different tactics will work for different publications and individuals.

Independent musicians must be relentless and innovative with their marketing in
order to achieve any level of success. Don’t be afraid of doing things
differently, so long as it works. There is no one rule.

Remember the examples rule: What works for a metal band may not work for a
classical violinist. Each musician has their own niche, their own angle
to exploit and use to their advantage. Chances are if you try to follow
exactly what works for another band, it won’t work. You need something
that is your own.

Much of Guerilla marketing is about capturing attention with your tactic – doing things radically differently from the
mainstream, and potentially your competitors as well. Make sure it
works for your band since this is an individual thing.

And keep in mind Guerilla marketing has nothing to do with spamming, which will
hurt more than help, or generic advertising, which currently has a
fairly small effect in the online marketplace. Guerilla marketing means
aggressively reaching out to and covering your potential markets while
leaving no stone unturned. Make sure your tentacles reach everywhere
necessary!

Sound good? Ok, now for the next tactic.

Behind-the-Scenes Marketing

Behind-the-Scenes marketing is the tactic of manoeuvring behind the scenes to create a
positive or powerful image for the buying public.

For example, contacting and befriending an individual writer at a music magazine and
convincing him to review your band. Sure, HE knows that you looked him
up and that you are an independent band desperately in need of coverage,
but all the public sees is a good review on the next big thing. And the
more you do this, the bigger and better you look. This will become one
of the most important parts of your strategy to create a “frontline”
image for your band.

Behind-the-Scenes marketing is all about making connections from nothing, making those connections work for you
by being personal, and using the results to leverage yourself against
your competition.

That’s the way it should be, right?

Viral Marketing

What is Viral marketing? According to Wikipedia, viral marketing refers to
marketing techniques that use social networks to produce increases in
brand awareness or to achieve other marketing objectives. It compares
viral marketing to the spread of a computer virus.

The main idea is that, as a strategy, simply marketing with generic advertisements
(“You need this” style of marketing) is on the extreme downswing, and in
fact is barely working at all in some markets.

Viral marketing is all about getting people to sell and advertise for you.

Get your product talked about in the social networks, websites, forums, and
blogs – and watch the magic happen. You no longer have anything to do
with it.


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