We are committed to helping youth

reach their highest potential

through a variety of life-transforming programs.

We strive to educate the youth against gangs, drugs, violence, and abuse. Our focus is on youth empowerment, education and teaching the lifeskills needed to make changes in your life.

Our goal is that our Youth Empowerment Programs, “The Streets Don’t Love You Back” Radio Show, the “The Streets Don't Love You Back TV", our Speaking Engagements, our Lifeskills Intervention Program Mentoring and Giving Back Community Projects will be vehicle's to continually educate and make change. Rob and I believe that through our vision and The Streets Don’t Love You Back Organization we can and will create change and healing for many people in our country. 

This is our Mission. 

Robert and Lucinda Boyd at Cincinnati Main Library

A Story of Strength, Prayer, and Perseverance by Robert D. Boyd Jr. Rob grew up in an eastside ghetto of Detroit Michigan. His father a prominent Reverend and well-known Author who chose not to be a part of his life. His stepfather was a good man and treated him and siblings as his own. One day when Rob was nine years old he watched his grandfather stab his stepfather to death and that changed his life forever. By the age of 10 he was involved in the gang, drug and violent street life. Rob eventually became a Boss and Drug Kingpin, he spent time in and out of jail and watched many friends get killed and many friends go to prison. This manuscript is definitely a story of Hope, Change, Healing and Forgiveness. After reading this book you will see that crime doesn’t pay and “The Streets Don’t Love You Back".

Lucinda Boyd was honored at Central Arizona College

11/16/2019 for the 

2019 Outstanding Alumna Achievement Award

(click on the picture to read article)

2019 Vaquero Awards Recognizes Outstanding Alumni and Athletic Hall of Fame Inductee

It was an honor to receive a challenge coin/medallion on 9/6/19

from PCSO and Sheriff Mark Lamb for the work that we do!

Our Lifeskills program in the PCSO Detention Center.

Challenge coins are given and carried as a symbol of pride,

respect, fellowship and unity amongst the bravest of our society.

With Senator Catherine Miranda and Maricopa County Sheriff Paul Penzone 10/10/2017.

At the 2018 Opening Ceremony of the 2nd Regular Session of the 53rd Legislature, Today we had a chance to speak with Governor Duecy and many others about The Streets Don’t Love You Back organization, our Lifeskills Intervention Program and Prison Reform.

"What's it cost"? My PSA to get the youth thinking about making the right decisions... gangs, drugs, alcohol, partying, death, abuse, power, control, violence, bullying... make the right decision!

Set in 1980s Detroit at the height of the crack epidemic and the War on Drugs, WHITE BOY RICK is based on the moving true story of a blue-collar father and his teenage son, Rick Wershe Jr., who became an undercover police informant and later a drug dealer,  before he was abandoned by his handlers and sentenced to life in prison.

Dominico overcomes adversity!

We were awarded 2017 Chamber of Commerce Non-Profit of the Year

Rob and Lucinda with Valerie More of Valley Focus Radio Show