We are committed to helping youth reach their highest potential

through a variety of life-transforming programs.

We strive to educate the youth against gangs, drugs, violence, and abuse. Our focus is on youth empowerment, education and teaching the lifeskills needed to make changes in your life.

Our goal is that our Youth Empowerment Programs, “The Streets Don’t Love You Back” Radio Show, the “The Streets Don't Love You Back TV", our Speaking Engagements, our Lifeskills Intervention Program Mentoring and Giving Back Community Projects will be vehicle's to continually educate and make change. Rob and I believe that through our personal stories, experiences and vision, The Streets Don’t Love You Back Organization can and will create change and healing for many people in our country. 

This is our Mission. 

Lucinda Boyd is the creator and author of
TSDLYB Lifeskills Intervention Program.

This course includes education and discussions on Substance Abuse Dependency, Making Decisions, Anger Management, Attitude, Behaviors, Problem Solving, Self-Improvement, Setting Goals, Identifying Strengths and Skills.

Lucinda speaking at a Lifeskills Class

Talk to your kids about Fentanyl

One Pill Can Kill...

So today, March 8, 2023 is officially our day

Whereas the City Of Maricopa wishes to recognize and acknowledge Rob and Lucinda Boyd and The Streets Don’t Love You Back for their continued contribution and commitment to our community.

Now therefore, I Nancy Smith Mayor of the City of Maricopa, do hereby proclaim Wednesday, March 8, 2023 as The Streets Don’t Love You Back by founders, Rob and Lucinda Boyd day in the City of Maricopa.

CHECK OUT OUR UPCOMING 2023 PROJECT

Cocaine Cowboys-Kings of Miami. Interview with Marilyn Bonahea

Date Night in the Rolls

Lucinda Boyd receives Best Mom Award

I am truly honored, thanks to all my children, the Maricopa Community, family, friends, InMaricopa, Iconic Tire, and everyone who donated all the gifts. Happy Mother’s Day to all the best moms out there!

GET THE STORY HERE

Lucinda speaks at Godmother, Momma Beverly's

70th birthday celebration at Snoops Compound

We had a great introduction and welcome class for

TSDLYB Lifeskills Program at Maricopa Wells Middle School!

Look who showed up... Judge Lyle Riggs, Chief Steve Stahl, Former Senator Steve Smith, Officer Slider, Mayor Christian Price, Mr. DeVon, Dave Linderholm, of Pinal County Detention Center, and Mr. Jim Irving.

Welcome to the students!!  The first of many classes!

In Detroit welcoming home our dear friend Rick Wershe

Lucinda Boyd was honored at Central Arizona College

11/16/2019 for the 

2019 Outstanding Alumna Achievement Award

(click on the picture to read article)

2019 Vaquero Awards Recognizes Outstanding Alumni and Athletic Hall of Fame Inductee

It was an honor to receive a challenge coin/medallion on 9/6/19

from PCSO and Sheriff Mark Lamb for the work that we do!

Our Lifeskills program in the PCSO Detention Center.

Challenge coins are given and carried as a symbol of pride,

respect, fellowship and unity amongst the bravest of our society.

With Senator Catherine Miranda and Maricopa County Sheriff Paul Penzone 10/10/2017.

At the 2018 Opening Ceremony of the 2nd Regular Session of the 53rd Legislature, Today we had a chance to speak with Governor Duecy and many others about The Streets Don’t Love You Back organization, our Lifeskills Intervention Program and Prison Reform.

GOD BLESS AMERICA

"What's it cost"? My PSA to get the youth thinking about making the right decisions... gangs, drugs, alcohol, partying, death, abuse, power, control, violence, bullying... make the right decision!

CLICK on the picture for the VIDEO.

YOU CAN OVERCOME YOUR PAST MISTAKES

CHECK OUT MY SON'S SONG

I AM HE, RUBEN FENN FIERROS

Rick Wershe "White Boy Rick", Sheriff Mark Lamb, Rob Boyd, and inmates talk about the public school to prison pipeline and how school choice can help stop it.

Watch Video - School to Prison Pipeline 

Set in 1980s Detroit at the height of the crack epidemic and the War on Drugs, WHITE BOY RICK is based on the moving true story of a blue-collar father and his teenage son, Rick Wershe Jr., who became an undercover police informant and later a drug dealer,  before he was abandoned by his handlers and sentenced to life in prison.

Dominico overcomes adversity!

We were awarded 2017 Chamber of Commerce Non-Profit of the Year

Rob and Lucinda with Valerie More of Valley Focus Radio Show